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Two women. Two cups of tea. Two decades of insurance and corporate experience between us. One big question: Why is insurance still failing the people who need it most?

We’d seen it firsthand — businesses being denied claims because they didn’t have the right cover. Entrepreneurs, freelancers, and microbusinesses left vulnerable because insurance just wasn’t built for them. It was either too complicated, too rigid, or simply didn’t fit the reality of modern business life.

So we decided to change that.

We created Lukango to flip the model, to make insurance work for the smallest businesses, not against them. To strip away the jargon, guesswork, and cookie-cutter policies. And instead, build something simple, fair, and flexible — that grows with you, and protects the dreams you're building.

Lukango is about peace of mind. It's about giving small business owners, especially those who’ve been overlooked,  the tools, confidence, and protection they deserve.

We’re not just founders. We’re also parents, customers, problem-solvers, and relentless believers in the power of small business.

Welcome to Lukango.

It started with a conversation.

Joey Sellars

Meet the Founders

Joanne's journey in insurance has been driven by a desire to create meaningful change. As a woman of colour in a predominantly male industry, she recognised the need for more representation and inclusivity. This realisation fueled her passion to establish Lukango, aiming to provide equitable insurance solutions for all .

Joanne Safo (Joey) CEO & Co-founder

Joey

Selina's expertise lies in crafting strategies that resonate with customers. Her background in leading roles at global corporations has equipped her with the skills to ensure Lukango's offerings are both relevant and impactful. Selina is committed to making insurance accessible to every entrepreneur.

Selina Bilton (Sel) – CXO & Co-founder

Sel 1
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